The Lao Brewery Company (LBC) yesterday introduced their latest product, a new variety of beer named Lanexang, to provide beer drinkers with a wider selection.

“We have been making preparations and conducting market analysis for the release of this product since 2005, so today we're very pleased to announce another new product is ready for release,” LBC Senior Deputy Managing Director, Mr Sounthone Phommachack, said at a press conference to announce the product yesterday...more info>>

“The logo of our new beer pictures the head of an elephant. We're not concerned consumers won't recognise it as a Beerlao product just because it doesn't show our traditional tiger head logo. In fact we have plans to introduce other new products with logos featuring various national symbols,” Mr Sounthone said.

“We have ideas about introducing other products with names such as Mekong beer and That Luang beer, because these are very popular names in Laos .”

“We called the new beer Lanexang because historically Laos is referred to as ‘the land of a million elephants'. Our new product marks the company's achievement in operating for 35 years and also celebrates International Labour Day, which occurs on Thursday,” Mr Sounthone said.

The company also held a ceremony recently to mark the first sales of beer produced at its second factory, located in Nongveng village, Pathoumphon district, Champassak province. The first factory is situated at Km 12 on Thadeua Road in Hadxaifong district, Vientiane .

The company's two breweries are currently able to produce 200 million litres of beer annually.

Beerlao accounts for 99 percent of domestic beer sales and is exported to 12 countries.

The company contributes large amounts to the national budget, last year earning 500 billion kip for the government.

By Vientiane Times

The Lao Brewery Company Limited chose Phouvong Jewelry to design the Jewelries for 2008 Beer Lao calendar girls.

"I feel very proud that the Lao Brewery Company Limited chose us to be a designer of Jewelries for 2008 Beer Lao calendar girls"

"Their style is different and was never made before because their cost is very high. Or it can be said that Beer Lao is the initiative of this production."

Mr Phouvong Phamisith, owner of Phouvong Jewelry in the Morning Market said: “This is the first work especially for Beer Lao and it is never made for others. Even though this work is hard, taking two months to finish and the cost is high, dressing and jewelries of every girl will be more distinctive than other years.”...more info

Based on the patterns book of Master Bounleung, patterns on the jewelries are modified to fit the girls and the era. In particular, the jewelries have big and thick shape in order to create excitement at their difference.

The most special aspect of the jewelries is that they are made of real gold bullion, comprising of four pairs of earrings, 11 bracelets, six big lockets, two buckles, a belt and a gold necklace. The total cost (both material and labour cost) reaches not less than USD 20,000. We make the special jewelries particularly for Beer Lao free of charge (sponsorship).

Mr Phouvong Phamisith added: “We will keep this set of jewelries as souvenirs in our museum and we do not sell them because they are the outstanding product with special uniqueness. They are shown off to the public as well as foreigners with the aim of helping them know the pattern art of Laos.



He concluded: “In the past 5-6 years we designed and made silver jewelries for many parties for the purpose of advertising and calendar producing. Therefore, if you are interested in it, please contact our shop at the shopping mall in the Morning Market.

Source: targetlao magazine
More photos of Miss Beer Lao
http://picasaweb.google.com/samakomlao/LaoIdols